TABLE OF CONTENTS_ THE INFORMATION WE COLLECT_ HOW WE USE THE INFORMATION_ INFORMATION SHARING AND DISCLOSURE_ YOUR CHOICES_ COOKIES AND OTHER TECHNICAL INFORMATION_ DATA RETENTION_ HOW YOU CAN ACCESS OR CORRECT INFORMATION_ INTERNATIONAL TRANSFER_ NOTIFICATION REGARDING UPDATES_ JOINT CONTROLLERS & HOW TO CONTACT US
Registration, account, and sign-up information. We collect Information in the course of your use of, or registration with, us. For example, when you create an account, register for, or download an application, or sign-up for a product or service, you provide us with certain personal information. This type of personal information can include: name, postal address, telephone number or email address. We can also receive Information about your interest in and use of various products, programs, services, and content available.
Product/service purchase. Where you make a purchase on one of our sites, we will also collect certain payment information (e.g. credit/debit card, billing information and delivery address).
Information about others/inviting friends. In certain situations, we collect Information you submit about other people. For example, you can submit Information to invite a friend to participate in an offering, make recommendations, share content, or you have multiple players sharing the same video game session. By processing these requests, we can receive the other person¡¯s Information, including details such as his/her name, postal address, email address, telephone number, or information about the recipient¡¯s interest in and use of various products, programs, services, and content. In certain situations, we also allow you to invite your friends to participate in activities by providing their contact details or importing contacts from your address book or from Social Media Sites (as defined below).
Location information. We have access to certain Information about your location, such as your country or address, when you provide it or via device information (such as an IP address). With your consent (where required by law), we can also collect Information about your device¡¯s precise location (e.g. geolocation via mobile devices).
Technical and usage information. We also collect certain technical and usage information such as the type of device, browser, and operating system you are using, your Internet service provider or mobile carrier, unique device identifier, IDFA or IDFV, MAC address, IP address, device and browser settings, the webpages and apps you use, advertisements you see and interact with, and certain site usage information. See our Cookies and Other Technical Information section for more information on how we may use these technologies to collect this Information.
Customer enquiries. Where you contact us through one of our customer helpdesks or customer call centres, we can have access to the application, or product/service that you have purchased, your purchase history, your previous correspondence with us or your contact details. Calls to customer call centres may be recorded.
Providing and marketing products and services. We use the Information we collect about you, to fulfill your purchase, or to fulfill your requests for, and otherwise provide or analyse your use of our products, application, services, video games and content, to facilitate sharing and other interactions with Social Media Sites, and to provide, develop, maintain, personalise, protect, and improve your experience and our offerings. For example, we use Information collected on our sites to enable you to do things like (i) watch trailers and video clips, (ii) get entertainment news and updates, (iii) get information about our products, services, and content, (iv) locate and access personalised information, ads or functionality based on your interests and location (e.g., find stores, theaters, or show times), (v) buy digital content, products/services or movie tickets, (vi) play games, (vii) engage with interactive features, activities, and Social Media Sites, (viii) read and post comments, content, and reviews, or (ix) enter promotions, contests, and sweepstakes. We also use Information for your payment of any products/services you purchase, to prevent fraud or to offer, market, and advertise products, programs, and services from us and our affiliates, trusted partners, and select third parties that we believe can be of interest to you.
Our reasons_ Fulfilling contractual obligations_ Legal obligations_ With your consent (where required)_ Our legitimate interests:o Improving and developing new products and serviceso Being more efficiento Fighting fraudo Retaining your shopping history and use details of the products you have previously purchased to make suggestions to you for other products which we believe you will also be interested in
Communicating with you and others. We use Information about you to communicate with you, such as (i) to notify you when you win one of our contests or sweepstakes, or when we make changes to our policies or user agreements, (ii) to respond to your inquiries, (iii) to communicate with you about your purchases or transactions, (iv) to contact you about your account, or (v) to send you information about promotions, offerings, and our features. You can also choose to receive push notifications from us on your mobile device. If you choose to submit content for publication online or in other forums, we can publish your screen name and other Information you have provided to us, the Internet, or elsewhere. If you choose to contact one of our call centres we can record such calls. We use Information that you provide about others to enable us to send them invitations, promotions, or other content on your behalf or through our sites. From time to time, where permitted by law, we also use this Information to offer, market, or advertise products, programs, or services to them from us and our affiliates, business partners, and select third parties.
Our reasons_ Fulfilling contractual obligations_ Legal obligations_ With your consent (where required)_ Our legitimate interestso Communicating important informationo Improving and developing new products and serviceso Being more efficiento Compiling statistics
Third party social networks. We use your Information when you interact with third party social networking features to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that we obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third party social networks.
Our reasons_ With your consent (where required)_ Our legitimate interests:o Retaining and evaluating information on your recent visits to our mobile apps, and video games, and how you move around for analytics purposes in order to understand how people use our mobile apps, and video games so that we can make them more intuitiveo Defining types of customers for new products or serviceso Developing a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you
Use of technical and usage information. We use technical and usage information to improve our design, functionality and content and to enable us to personalise your experience with our content and offerings. We use this Information (i) to provide, develop, maintain, personalise, protect, and improve our products, applications, services and video games, and to operate our business, (ii) to perform analytics, including to analyse and report on usage and performance, (iii) to protect against, identify, and prevent fraud and other unlawful activity, (iv) to create aggregate data about groups or categories of our users, and (iv) for us and our affiliates, business partners, and select third parties to target, offer, market, or advertise products, programs, or services.
Our reasons_ Legal obligations_ Our legitimate interests:o Protecting our business interests and rights, privacy, safety and property, or that of the publico Sharing your Information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain
INFORMATION SHARING AND DISCLOSUREWe share and disclose Information in the following ways or for any other purpose disclosed at the time of collection:
Change of control. We transfer Information in the event of a business transaction, such as if we or one of our business units or our relevant assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganisation.
Service providers. Our agents and contractors have access to Information to help carry out the services they are performing for us, such as, but not limited to, fulfilment, creation, maintenance, hosting, and delivery of products and services, conduct marketing, handle payments, email and order fulfillment, administer contests, conduct research and analytics, or customer service.
Linked sites. Some of our sites contain links to other sites, including Social Media Sites, whose information practices can be different from ours. You should consult the other sites’ privacy disclosures and terms before submitting any Information, as we have no control over Information that is submitted to, or collected by, these third parties.
Sponsors and co-promotions. We sometimes offer content or programs (e.g., contests, sweepstakes, promotions, games, applications or Social Media Site integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties collect or obtain Information from you when participating in the activity. We have no control over these third parties’ use of this Information. We encourage you to look at the privacy disclosure of any such third party to learn about their data practices.
Advertising networks. We share certain Information with third parties to provide advertising to you based on your interests. For more information, please see our (i) Cookies and Other Technical Information and (ii) Ad Choices sections below.
Marketing communications and sharing with third parties. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us, and our sharing of Information with trusted partners for their direct marketing purposes. If you ever decide in the future that you would like to update these preferences, you can send us an email at firstname.lastname@example.org. If you previously chose to receive push notifications on your mobile device from us, but no longer wish to receive them, you can manage your preferences through your device or app settings, depending on the type of device.
For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit Your Online Choice and/or the EDAA Self-Regulatory Initiative for Online Behavioral Advertising. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You can continue to receive advertising, but that advertising will be less relevant to your interests.
You can have more options depending on your mobile device and operating system. For example, most device operating systems (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to limit or prevent the delivery of tailored in-application advertisements. You can review the support materials and/or the privacy settings for the respective operating systems to learn more about these features and how they apply to tailored in-app advertisements.
Precise location information. To disable the collection of precise location information from your mobile device through our mobile apps, you can access your mobile device settings and choose to limit that collection.
See also Cookies and Other Technical Information for more choices about managing other technical and usage information.
COOKIES AND OTHER TECHNICAL INFORMATION
Cookies and other technologies. We, and our affiliates, third party service providers, and trusted partners send “cookies” to your device or use similar technologies to understand and enhance your online experience with us and through our advertising and media across the Internet including Social Media Sites, mobile apps, and video games.
Managing cookies and other technologies.
Websites and mobile applications
Strictly necessary cookies or similar technologies: They are essential in order to enable you to move around our sites or apps and use its features, such as accessing secure areas. Without them, services like enabling appropriate content based on your type of device cannot be provided.
Performance cookies or similar technologies: They collect information about how you use our sites or apps, so that we can analyse traffic and understand users’ interactions. We may use third party service providers such as Google Analytics for this purpose who may use their own cookies or similar technologies. The information is used to improve our site or app.
Functionality cookies or similar technologies: They allow our sites or apps to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
Social media cookies or similar technologies: They are used when you share information using a social media sharing button or “like” button on our sites or apps, or when you link your account or engage with our content on or through a social media site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
Advertising cookies or similar technologies: Some of our sites or apps may use a third party advertising network, to deliver targeted advertising. They may also have the capability to track your browsing across sites, apps and Social Media Sites.
We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.See the Your Choices section to learn how to control data collection for certain purposes.
HOW YOU CAN ACCESS OR CORRECT INFORMATIONUnder conditions, you have the right to ask us for a copy of your Information, to correct it, erase it or restrict its processing, and to obtain the Information you provide in a structured, machine readable format. You also have the right to ask us to transfer some of this Information to other organisations.
You have the right to object to the processing of personal information on the basis of our legitimate interests. Where we have asked for your consent to process Information, you have the right to withdraw this consent at any time.
If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.We reserve the right not to allow access to your Information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your Information even if you withdraw your consent.
INTERNATIONAL TRANSFERWe operate internationally, and many of our systems are currently based in the United States, this means Information we collect will be processed by us in the U.S. where data protection and privacy regulations will not offer the same level of protection as in other parts of the world, such as the European Union.
When we transfer your Information to our United States group members outside the European Economic Area (EEA), we make use of standard contractual clauses which have been approved by the European Commission. We also use these clauses when we transfer your Information to third parties outside the EEA or we may adopt other means to ensure that adequate safeguards are applied to your Information (e.g. Privacy Shield, BCR, etc). You may obtain a copy of the documents we use to protect your Information when it is transferred outside the EEA by contacting us via email at email@example.com.
HOW TO CONTACT US